Our Why

The Heart Behind the Wash

Coco + Rowe was born from a simple but powerful desire: to care — deeply and intentionally — for our families, our food, and the world we pass on.

As a mother, I found myself searching for ways to simplify (and dare I say, enjoy) the everyday rituals of conscious living and parenting. I wanted something that was gentle enough for little hands, safe enough for growing bellies, and effective enough to actually work. When I couldn’t find the kind of fruit and veggie wash I was looking for, I decided to make it myself — small-batch, plant-based, and mama-approved.

This wash is more than a product. It’s part of a deeper vision: to nourish with care, to live more slowly, kindly and simply, and to bring beauty and intention to even the smallest moments — like washing a bowl of berries.

Each bottle is handcrafted here in Saskatoon with just a handful of purposeful ingredients and a whole lot of heart. And as we grow, we’re working toward partnerships that help nourish other families too — because we believe every child deserves access to clean, whole food.

Thank you for being here — and for making space in your home for ours.

With care,
Jennifer
Founder of Coco + Rowe